Privacy policy

Last updated: 29 September 2026

Who we are

Armour Shield Roofing Services, Rockall, Main Road, Gilberdyke, Brough, HU15 2SL. We are the data controller for the personal data described in this policy. You can contact us about anything in it at info@armourshieldroofing.co.uk or on 07447 352091.

What we collect and why

When you submit an enquiry or quote form we collect the details you provide: your name, phone number, email address, postcode, the service you're interested in and your message. We use these solely to respond to your enquiry, arrange an inspection, provide a quote, and carry out and guarantee any work you ask us to do.

For security and anti-spam, our systems also process limited technical data when you submit a form — your IP address (used for rate-limiting to prevent abuse) and, if our spam protection is enabled, a verification token from Cloudflare Turnstile. This data is used only to protect the service and is not used to profile you.

Lawful basis

We process enquiry data because it is necessary to take steps at your request before entering into a contract (UK GDPR Article 6(1)(b)), and on the basis of our legitimate interest in responding to potential customers and protecting our website from abuse (Article 6(1)(f)).

Who we share it with

We do not sell your data. We share it only with service providers who help us operate: our email delivery provider (which transmits your enquiry to us), our website hosting provider, and — where enabled — Cloudflare (spam protection). These providers process data on our behalf under their own security commitments. We may also disclose data where required by law.

How long we keep it

We keep enquiry records only as long as needed to deal with your enquiry and any resulting work, plus the period required for legal, accounting, insurance and workmanship-guarantee purposes (our written guarantees run up to 15 years, so records of guaranteed work are kept for at least the guarantee period).

Your rights

You have the right to access the personal data we hold about you, to have it corrected or erased, to object to or restrict its processing, and to data portability. To exercise any of these, contact us using the details above — we'll respond within one month. You also have the right to complain to the Information Commissioner's Office (ico.org.uk).

Cookies and analytics

We ask before storing any advertising or analytics cookies. A banner on your first visit lets you accept or decline the cookies used by Google Ads (conversion tracking, which measures whether visits from our adverts lead to an enquiry) and Google Analytics (which measures how the site is used). If you accept, Google sets these cookies for those purposes. If you accept, Microsoft Clarity also records how the site is used — anonymised session replays and heatmaps that show where people scroll, click and get stuck — which we use only to improve the site; it never captures what you type into our forms. Clarity does not run at all unless you accept. If you accept and then send us an enquiry, the email address and phone number you enter are also shared with Google in a privacy-protective hashed form (“enhanced conversions”) so the enquiry can be matched to the advert that led to it. When you send an enquiry, Google Analytics also records the service and town you chose and the first half of your postcode (for example HU15) — never your name, phone number, email address or full postcode. If you decline — or simply ignore the banner — the Google tags run in a cookieless mode (consent mode with advertising and analytics storage denied): no advertising or analytics cookies are set, no advertising profile of you is built, and only anonymous, aggregated signals are received. You can change your choice at any time via the “Cookie choices” link in the footer.

Our hosting platform (Vercel) also records anonymous, cookieless page-speed and visit statistics that cannot identify you and run whether or not you accept the banner. Essential technical storage may also be used by the platform to serve the site securely.

Changes to this policy

If how we handle data changes, we will update this page and the date at the top. Please check back if you want to stay informed.